Display advertising comprises of ad units that have content and images. With emerging creativity, this niche is also taking a new shape. With better placement and targeting, display advertising is becoming more customer-, publisher- and advertiser- friendly.
In 2017, Facebook and Twitter had taken a share of 33 percent of the digital display ad revenues. Let’s figure out what the future of display advertising is and how it will help the ad agencies in scaling their projects. Online display advertising will take a new shape depending on the customer's usage and it is going to be more personalized than ever before. There are a few factors that affect the growth of display advertising. Read on to find out what they are.