Lead Generation is the process of instigating such customer interest into your business for the purpose of further engagement. Online lead generation is the process of collecting the individual or organisation’s contact information who/which is showing interest in the product or service that you offer. In order to generate such leads on a digital platform, first, you have to drive traffic to your business website.
Traffic to your website can be generated in numerous effective ways. All it takes is consistency.
You can do so by SEO, softwares, keywords, guest blogging, sales prospecting methods, social media platforms and much more.
The next step would be to have a lead generation form. Just driving traffic to your website and not acquiring their contact details would make them a site visitor and not your lead. You should communicate with this site visitor to convert him into a lead. Such communication to build a long term relationship can be best done through emails.