Email Marketing

Email marketing is an important element of inbound marketing and focuses on targeted relationship building.

Email marketing has become an essential tool for business ever since the introduction of the Internet to the world, however some campaigns that make it through to our inboxes are absolute rubbish that we don’t take any notice of. This article seeks to explain what email marketing really is, why companies should use it and how they should go about doing so.



Why would a business need email marketing?

Email has 3X more user account than Facebook and Twitter combined. Facebook and Twitter combined has 0.2% of emails sent per day. Also, email marketing list solely belongs to you, unlike your fans and followers on social media platform. Above all, it brings in recurring revenue and it the most loyal customer base online (most of the time). This is the only reason why Amazon to ASOS, email marketing is so fruitful and widespread.

It is the most personal and official data where consumers pay more attention when it reaches them directly unlike the Twitter message that they never read or the Facebook post that they often miss. Email is the original notification as we wake up in the morning and check emails. Whenever we buy anything from Amazon, we get the next email which recommends us to buy something based on our immediate purchase. We react to 40% off on your next purchase of bags through emails.

Consumers read emails on their computer, mobiles, and tablets. A company will find access to them across various channels and platforms. Emails opened in mobile can come with an app link that will tell them to download the app. Thus, from each device, these companies will obtain data for the consumer’s behaviour and will be able to optimise their marketing activities accordingly. They will get an option into their user’s sphere.

One of the biggest reasons as to why every business should resort to email marketing mode of marketing for their brand awareness. A small business is always restrained in monetary terms. They will not have a hefty pocket to invest in the traditional method of marketing. Therefore, email marketing campaign through some software like SaaS email, Amazon cloud, SMTP relay servers, ESPs, etc. will help them develop their business and reach out to the crowd with less pocket pinch.

Email Marketing

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